[Kun-na] adv.

1. To be able to...

2. Not following trends.

3. Simple and classic aestehtics in concert with artisanal craftsmanship.

4. Exclusive use of high quality fabrics.

5. Thoroughly hand-crafted wash, providing a naturally artistic finish.

6. A harmonious blend of style and comfort through a skillful balance of patterning and needlework.

7. Casual, yet contemporary.

 

Hiro Morise, The Designer

Hiro, Morise, designer and owner of KUNNA, was born in 1958, and lived through the Jeans Evolution Era of the 1970's. He has been active in the jeans making industry for over 20 years. In search for the 1970's 'Jeansology' Hiro began his studio in Los Angeles, California. Steely-Eyed, Inc. was established in the year 2001, and since then, he has been striving to bring the depth of his own interpretation in terms of vintage inspired denim.

 

Utilizing his vast recollections, KUNNA meaning "to be able to" in Swedish, was born by 'Reimagination.' All of his past to present lifestyle is reflected in KUNNA.

 

The characteristics of KUNNA represents euphoria, relaxation, pleasure, and leisure. With numerous designs banked in his sketcbook, Hiro gathered and expressed his images of nature on his denim. In the KUNNA jeans, with attention to detail, Hiro pursues the character that has ever been seen before within the denim fabric and denim treatment.

 

"In today's world we're missing brands that focus on authticity. KUNNA is the ONE brand that pursues authenticity to the fullest. Comfort, style and quality to be enjoyed throughout all of life's activities. Please try KUNNA and feel comfortable in our craftsmanship."

 

From: Karen Meena, GM Fred Segal

"KUNNA is one of our top denim brands - Hiro really is a guru, a true artist. He is like a god in Japan and has a huge cult following there. When I went to Japan recently, I realized he was like a celebrity - people into fashion just freaked out when they finally met him. Our cutomer loves it. The U.S is fertile ground for someone like him.

 

My customers are addicted to KUNNA's unique-ness and exclusivity - Hiro comes up with great washes, details, techniques & colors that no one else has. His passion for what he does that goes well beyond commerce. He creates Denim as Art, for denim collectors."

 

 

"KUNNA is one of our top denim brands – Hiro really is a guru, a true artist. He is like a god in Japan and has a huge cult following there. When I went to Japan recently, I realized he was like a celebrity – people into fashion just freaked out when they finally met him. Our customer loves it. The U.S. is fertile ground for someone like him.

My customers are addicted to KUNNA's unique-ness and exclusivity - Hiro comes up with great washes, details, techniques & colors that no one else has. His passion for what he does that goes well beyond commerce. He creates Denim as Art, for denim collectors. "